Seedbom - a war on terra

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  • Their strapline reads “War on Terra, seedboms are friendly bombs exploding with flower power for responsible rebels in the war against weary wastelands”. .....and eco vandals around the world are soaking and shaking with covert rebellion.

    Following the growing movement in guerrilla gardening, these funky little seedboms are handmade in the UK from reclaimed and recycled materials such as post consumer paper and used egg cartons. They also contain organic peat free compost, organic fertiliser and a selection of easy to grow flower seeds. The seedboms breakdown over time and biodegrade into the environment leaving only flowers behind.

    The concept struck a chord with Selfridges new concept store in the UK, ‘Grow’ , and so in collaboration with Selfridges and Guerillagardening.org , Seedbom were given the enviable opportunity of creating a Selfridges window display with their product, in Selfridges main windows Oxford Street, London.

    Seedboms quirky marketing campaign and brand image have struck a chord with the British media. Support from Gwyneth Paltrow, a series of high profile events and awards across the UK, most notably a presence at the London Festival of Architecture and awards from The Scottish Sustainable Development Forum have given the brand kudos, and they are definitely making their mark .

    Available online, or better still, make your own using local ingredients. Top stuff.

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    References: http://www.kabloom.co.uk